ABSTRACTTitle: Cultural dimensions? and their relevance in the interpretation of TV commercialsThe purpose of this study has been to explain the cultural dimensions masculinity versus femininityand individualism versus collectivism and see what their impacts on interpreting commercials are.We also wanted to see if there are any other important aspects to consider when looking at theinterpretation of TV-commercials. To fulfill this purpose we also used this research question:?How are the cultural dimensions relevant when it comes to interpreting TV-commercials?We used a qualitative approach when conducting this study. We found that the dimensionindividualism versus collectivism seemed the most applicable, while the respondents? answers fittedthe best to the highlighted theories.

The purpose of this study was to investigate if preferences for high- and low context communication differed significantly between individuals from individualistic and collectivistic cultures, living in a multicultural environment. A quantitative survey was used as method and the survey was answered by 150 students at Jönköping University and Uppsala University. Two self-assessment scales, obtained from previous studies were used to measure the degree of the two cultural dimensions and communication styles. Two multiple regression analyzes were performed to investigate the connection between collectivist cultures preference for high context communication and individualistic cultures preference for low context communication, that has been found in previous studies. Two ANOVAs were also performed to investigate differences in communication style depending on sex and length of stay in Sweden.

ABSTRACTTitle: Cultural dimensions? and their relevance in the interpretation of TV commercialsThe purpose of this study has been to explain the cultural dimensions masculinity versus femininityand individualism versus collectivism and see what their impacts on interpreting commercials are.We also wanted to see if there are any other important aspects to consider when looking at theinterpretation of TV-commercials. To fulfill this purpose we also used this research question:?How are the cultural dimensions relevant when it comes to interpreting TV-commercials?We used a qualitative approach when conducting this study. We found that the dimensionindividualism versus collectivism seemed the most applicable, while the respondents? answers fittedthe best to the highlighted theories.

The purpose of this study is to increase the knowledge of individualism also how individualism is applied in a teacher?s classroom. Based on the curriculum, teaching is tailored to each and every student?s expectations and needs.  My research has been qualitative and includes four interviews with practicing teachers in two multi-cultural schools in the city of Stockholm. I have investigated how these four teachers perceive individualism, also how they individualize when teaching to meet all students' expectations and needs according to them.

This thesis analyses the literature debate in the overlooked Swedish magazine Samtid och Framtid 1944?1949. The magazine was first published at the end of World War II on the initiative of publisher Johan Hansson. After an interesting start, the terms of the debate in the magazine were changed after a power struggle on the editorial level. Thus, the magazine never became the influential arena for literary discussions that it first had potential of becoming.

Dagens organisationer verkar på en marknad präglad av hård konkurrens om såväl marknadsandelar som kompetent personal. Detta ställer krav på kostnadseffektivitet samt lojala och engagerade medarbetare. Ett fenomen som visat sig kunna bidra till just detta är commitment, som beskriver den anställdes bindning till organisationen. Individens värderingar i förhållande till commitment är delvis outforskat. Individualism är ett ramverk av värderingar som bland annat beskriver individers relation och identifikation med grupper.

Our starting point has been to use the football player Zlatan Ibrahimovic as a model person for individualism that seams to break the ordinary socialization pattern in Sweden. The purpose of this study is to examine how the team leaders handle the socialization of more individualistic focused individuals/young persons into groups, since the Swedish School Curriculum is designed to meet each individual on his or hers former experiences. Is the socialization of individuals within team sports affected by their cultural background? And, in that case, should those facts have consequences for the sport subject at school? Those are the questions we want to explore. Besides a survey of documents, we have been seeking answers to our questions through interviews with the team leaders Roland Nilsson and Peter Bergander, the pedagogues/teachers Karin Jutterström and Håkan Jensgård and the professional football player Abgar Barson.Our study shows that the leaders and teachers of today have begun to change their view about individualists.

Our starting point has been to use the football player Zlatan Ibrahimovic as a model person for individualism that seams to break the ordinary socialization pattern in Sweden. The purpose of this study is to examine how the team leaders handle the socialization of more individualistic focused individuals/young persons into groups, since the Swedish School Curriculum is designed to meet each individual on his or hers former experiences. Is the socialization of individuals within team sports affected by their cultural background? And, in that case, should those facts have consequences for the sport subject at school? Those are the questions we want to explore. Besides a survey of documents, we have been seeking answers to our questions through interviews with the team leaders Roland Nilsson and Peter Bergander, the pedagogues/teachers Karin Jutterström and Håkan Jensgård and the professional football player Abgar Barson.Our study shows that the leaders and teachers of today have begun to change their view about individualists.

Syftet med denna uppsats har varit att underso?ka hur den nationella kulturen pa?verkar marknadsfo?ringens utformning. Vi har anva?nt oss av tre kulturella dimensioner ? horisontell individualism, vertikal individualism samt vertikal kollektivism ? fo?r att se om det finns spa?r av de attribut som representerar de kulturella dimensionerna i marknadsfo?ringen. Underso?kningen har baserats pa? en inneha?llsanalys av bankers reklamfilmer, som ha?mtats fra?n ett land av respektive kulturell dimension.

After Sweden became a member of the European Union, EU, the debate regarding the Swedish participation in the EU?s currency co-operation, the European Monetary Union, EMU, has been intense. One of the biggest issues has been how our national economic politics will work within such a monetary union. What instrument will remain for the national economic politics within the EMU are highly uncertain. The question whether we will be able to affect our own economy or not has long been the essence in the Swedish debate.

In Sweden, the labour movement historically had influenced both society and politics. In recent times, it is considered a change in society with a stronger employer party while the unions weakened by reduced unionisation. This study aims to highlight the presence of individualistic and collectivistic approaches to the labour market in relation to union density. The different approaches are investigated in the labour market by means of a quantitative survey. The study's survey items are workers in the timber industry.

Skolämnet idrott och hälsa är ett ämne där både individualism och socialisation kan komma till uttryck. Forskare menar att det är ett lämpligt ämne för att träna på socialt lärande. Samtidigt kan en tävlingsinriktad idrottsundervisning skapa ett motsatt socialt lärande. Syftet med uppsatsen är därför att undersöka spänningen mellan individualism och socialisation inom ämnet idrott och hälsa i årskurs 7-9. För att undersöka detta använder vi följande frågor; Hur uttrycks spänningen mellan individualism och socialisation inom ämnet idrott och hälsa utifrån ett styrdokumentsperspektiv?Hur uttrycks spänningen mellan individualism och socialisation inom ämnet idrott och hälsa utifrån ett idrottslärarperspektiv?Hur uttrycks spänningen mellan individualism och socialisation inom ämnet idrott och hälsa utifrån ett elevperspektiv? I studien intervjuades tre idrottslärare som undervisar i idrott och hälsa i årskurs 7-9 samt sex elever som går i årskurs 7-9.

This essay addresses the issue of stress by income earners in Sweden 18-64 years old and any possible relationship to their social ties and the individualization process. The data were collected through a questionnaire, sent out to about 185 working men and women. The results showed a relationship between fewer social ties in everyday life and perceived stress of the individual. The result also showed a relationship between higher degree of individualization and stress. Both of these correlations is confirmed by previous research on the concept of work-life and theory of the new individualism.One of the most interesting results the study showed was that there was none relationship with gender and perceived stress in the individual.

Syftet med följande arbete är att få en bild av vilka signaler de intervjuade eleverna uppfattar att skolan sänder dem angående kollektivism och individualism. Uppfattar eleverna sin skola som främst kollektivistisk eller individualistisk? Vidare undersöks vilken typ av beslut eleverna uppfattar att de har inflytande över i skolan. Arbetet ger en översikt av delar av för ämnet relevant forskning, främst med fokus på samarbete mellan elever och mellan lärare, och av de delar av läroplanen som kan relateras till kollektivism/individualism samt elevinflytande i skolan. Först har en pilotstudie genomförts, med hjälp av en enkätundersökning.

Health and fitness are two controversial and not easily defined topics that affect people in our modern society every day. We believe that we can find a link between individualism, globalization and the stress concerning weight and appearance ideals. Our bodies have turned into a popular subject for the media, and there is no indication that the interest will decline. As the world gets more artificial, "natural" ideals are getting more attention, such as the concept of a strong and healthy body. But there is also a downside, for example with health issues such as cardiovascular disease increasing following the birth of high-fat diets.